E-Commerce
E-Commerce Profitability Consulting
The reverse-margin methodology is applied to marketplace commissions, shipping bands and campaign mechanics — true net profitability becomes visible at the SKU level.
Financial Management · Data · Trade
Turn your financial decisions into a measurable system.
CORPORATE BANKING · E-COMMERCE · FAR EAST SOURCING
20+
Years of corporate business experience
10.000+
SKU margin-analysis capacity
5
Module IFRS analysis methodology
2
Continents of active trading operations
Core Expertise
Financial management and cost systems
All our other services are built on this foundation. One analytical discipline runs from balance-sheet structure to SKU-level pricing.
Consulting
Corporate Financial Management & Cost Engineering
The credit-analysis discipline of corporate banking is applied to your company's own financial architecture: cash cycle, cost structure and pricing come together in a single model.
- Cash flow forecasting and monitoring systems (13-week rolling forecast)
- Multi-level BOM and hybrid overhead allocation
- Reverse-margin (target-price-back) pricing models
- IFRS-based analysis and valuation (DCF, multiples)
- Credit structuring and bank relationship management
Approach
Diagnosis360° financial analysis
DesignCompany-specific model
DeploymentWith team training
MonitoringMonthly review
Two applications of this methodology
International Trade
Far East Sourcing & Trading Intermediation
The same cost discipline is applied to the supply chain — landed cost, financing cost and currency risk are all clear before the order is placed.
Live Tools
Try our methodology
Three tools represent three areas of expertise — enter your numbers, see the result instantly.
Core Expertise — Financial Management
EBITDA and Credit Ratios Calculator
EBITDA Calculation
Net Income—
+ Interest Expense—
+ Tax Expense—
+ Depreciation & Amortization—
EBITDA
—
EBITDA Margin
—
Net Debt / EBITDA
—
Interest Coverage
—
Current Ratio
—
Four indicators credit committees look at — EBITDA margin shows operating profitability, Net Debt/EBITDA and Interest Coverage show leverage risk, and the Current Ratio shows short-term liquidity.
Specialization — E-Commerce
Reverse-Margin Calculator
Walking Back
Target sale price—
− VAT—
− Platform commission—
− Shipping—
− Returns / damage provision—
− Advertising share—
− Target net margin—
Acceptable Cost Ceiling
—
This is a simplified illustration; in the real model, base definitions (how VAT affects commission, tiered shipping bands, etc.) are customized by product and platform.
Specialization — Far East Sourcing
Landed Cost Calculator
Cost Layers
CIF Value—
+ Customs Duty—
+ Import VAT—
+ Financing Cost—
+ Other Costs—
Total Landed Cost
—
TRY Equivalent
—
Uplift Over FOB
—
A simplified illustration; in a real feasibility study, HS-code-based additional levies, tiered freight tariffs and FX scenarios are modeled separately.
Case in Practice
A case summary from the field
The company name is withheld for confidentiality; the process and approach are drawn from a real project.
Case Summary
Sector: Construction & Contracting
Challenge
At a contracting firm running multiple projects, there was almost no project-level financial visibility:
- Progress-billing invoices couldn't be tracked by project; billed and collected amounts weren't separated
- It wasn't visible how much was spent on which project — costs were pooled in general accounting without project breakdown
- When asked about any project's current profitability, no clear, fast answer could be given
- Cash flow was forecast only company-wide and irregularly; project-level cash needs weren't planned separately
- Bank credit limits were tracked as a single company-wide figure; installment credit risk was never included, and limits couldn't be allocated by project
- There was no consolidated financial analysis to present to partners or management — every question meant searching a separate spreadsheet again
Approach
We moved the cash flow, bank risk, budget and progress-billing modules into a single consolidated system, broken down by project:
- Progress-billing module: tracks each project's invoices by project, separating billed from collected
- Project-level cost and profit: expenses and revenue are split by project, making each project's current profitability visible instantly
- Cash flow module: projects project-level cash needs alongside a company-wide consolidated view
- Banking module: integrated installment credit risk into bank limit calculations; limits can now be tracked by project too
- Consolidated dashboard: all this data comes together on one summary screen — no separate report needed for partner or management presentations
Result
The Opti AI panel addressed all of these challenges; the process is still active today:
- All projects are now tracked together through the panel — project-level profit, cash and limit visibility stays continuously up to date
- The decision on whether to bid for each new incoming project is now made jointly, based on data from the panel
- Our financial management experience is applied directly to the process, so points that used to stall now move smoothly
- Regular meetings and training sessions are held with staff to embed the panel and the financial management approach
What sets OptiFinans apart isn't software alone: it's a genuine financial-engineering approach that combines financial management experience with a banking network.
Knowledge Hub
Actionable analysis for your company
Cash Flow
Why every SME needs a 13-week cash flow forecast
Liquidity crises start in the weekly cash cycle, not on the balance sheet.
Read the analysis (TR) →
Pricing
Reverse-margin pricing: walking back from target price to cost
The full explanation of the methodology behind the calculator above.
Read the analysis (TR) →
International Trade
The 5 most common landed cost mistakes
The invisible margin lost by companies that decide on FOB price alone.
Read the analysis (TR) →
Akın Taylan Alkan, PhD
Founder · OptiFinans
I founded OptiFinans to bring together more than 20 years of corporate experience under one roof: the analytical discipline of the credit committees I sat on in corporate banking, the e-commerce operation I run hands-on, and the Far East sourcing network I built through my own sole proprietorship. I look at your cost, pricing and cash flow decisions from the intersection of these three areas — backed by an AI-powered analytics platform. My PhD research in Financial Economics forms the academic foundation of this view; I brought that background together in my book Vadeye Karşı Kârlılık: Banka Bilançosunun Gizli Dinamikleri (Profitability Against Maturity: The Hidden Dynamics of a Bank's Balance Sheet), on the dynamics of bank profitability.
View the Book →Contact
Let's take a clear financial picture of your company.
In a free 30-minute consultation I personally assess your current position and identify where you can capture value fastest.
or directly: info@optifinans.com